Facebook VIP Cover Photos offer a unique opportunity to curate a visual narrative that captivates your audience and reflects your personal or business branding. This can help build trust and strengthen the connection between you and your followers.
For example, Olive Garden leverages the power of emotion to show how much their customers love their endless breadsticks and massive salads.
Enhance Your Online Presence
Facebook VIP Cover Photos offer a valuable opportunity for individuals, brands, and public figures to personalize their profile page, reinforce their brand recognition, and engage with their audience. Moreover, they are an effective way to promote products, services, or upcoming events and encourage users to take action.
For example, alternative media VICE used a cluttered collage-like image to show off its hip and millennial leanings. This image not only tells a visual story, but also serves as an excellent lead-gen tool with its prominently displayed email form.
Facebook covers can also showcase a company’s logo or product colors in creative ways to add depth and intrigue. Enterprise software company Atlassian uses a geometric shape to highlight its brand colors and messaging around an upcoming event, which is a great way to drive signups and enhance brand visibility. You can also use shapes, copy elements, and fonts to showcase keywords on your VIP cover photo. This can be especially beneficial for long-tail keywords.
Create a Visual Narrative
While Facebook’s regular cover photos offer a way to creatively showcase work, Facebook VIP Cover Photos allow brands or public figures to take their personalization to the next level. By integrating elements like a logo or slogan, a Facebook VIP Cover Photo can help build a strong online presence and foster a sense of community among followers.
Create a Visual Narrative
Many artists and creative-types use their Facebook VIP Cover Photo to display their finest works, but this can often result in a crowded and cluttered effect that is hard for viewers to navigate. Instead, consider a design approach that showcases just a few pieces with room to spare. This cover photo by Natalie Foss is a perfect example, as it allows each piece to shine with plenty of space around them.
While it is not recommended to incorporate more than 20% text in a Facebook VIP Cover Photo, the right type can help deliver your message loud and clear. Incorporate a bold and recognizable font to ensure your audience can easily identify your brand’s messaging. For a more organic approach, try using a hand-drawn font as seen in this Facebook cover photo by Brain Pickings to add an authentic and individual touch to your cover image.
Create a Brand-Only Look
Facebook VIP Cover Photos offer an avenue for individuals and organizations to personalize their profiles with a unique visual aesthetic while also reinforcing their status as a premium brand. By taking the time to craft a well-thought-out and compelling design, businesses can leave a lasting impression on audiences that can help to establish their brand recognition in this increasingly competitive online landscape.
Experiment with shapes and compositions. Aside from the traditional vertical and horizontal layout, there are many ways to play with the image dimensions. For example, UNiDAYS utilizes a diamond-shaped grid to create a dynamic and eye-catching image that also features their profile picture in a symmetrical arrangement.
Incorporate your brand colors into your visual graphics. This will ensure that your Facebook Page’s visual components consistently match up with your brand’s style guide and logo, helping to reassure audiences they’ve landed on the correct business account. For example, the use of cloud communications in this cover photo from RingCentral instantly tells audiences that they’re navigating a Facebook Page for a cloud communication solution provider.
Get Noticed
Facebook VIP Cover Photos offer a valuable avenue for individuals and organizations to personalize their profile and reinforce their status in the social media landscape. By creating a visually engaging and informative Facebook cover photo that aligns with your brand or business objectives, you can effectively capture attention and leave a lasting impression on your audience.
A Facebook cover photo is the perfect opportunity to show off your team and shed some light on the people that make up your company. This example from Helium, a scuba supply store, does just that by adding a photo of their team and featuring a well-aligned slogan that instantly identifies the brand. If you decide to incorporate text into your cover photo, make sure it is readable. This way, your audiences will be able to easily understand what you are offering and how they can benefit from it. Consider using a bold and striking font that can be easily read across desktop and mobile devices like in this example from Databox.
